Encouraging EV Uptake in Professional Sectors
Simply put, if you’re not looking to introduce EV charging professionally, you’re in danger of being rapidly left behind – whatever sector you work in.
RAW Charging is among the industry’s leading companies expanding and driving public EV infrastructure, so their experts are best placed to offer sage advice and trustworthy information on exactly how encouraging EV uptake can positively impact your business.
RAW has detailed four key areas below and how you can introduce EV charging to your workforce.
The positive effect of EV facilities in the workplace.
Environmental impact.
First, and perhaps most obviously, is the positive environmental impact. Electric vehicles (EVs) produce zero tailpipe emissions and a much lower footprint over their lifespan when compared to internal combustion engine (ICE) vehicles.
What’s more, an EV can be charged using renewable energy. Concerning RAW’s own sites, the entire installation process is completed sustainably from start to finish – whether that’s city centre ChargeYards or Destination Charging at a hotel.
Are you interested in transforming your disused site? Read more on Recognising Opportunities to Transform Your Site into a ChargeYard.
Improving your business’ credentials.
Multiple credentials favourably impact each framework upon installing EV charging facilities in any workplace.
- CSR (Corporate Social Responsibility) – This broader range of credentials typically includes philanthropic work, community engagement, ethical sourcing of goods and materials, employee welfare and environmental sustainability.
Installing EV charge points ticks boxes in the latter three areas regarding the workplace. - ESG (Environmental, Social and Governance) – These credentials are more focused on evaluating a business’s performance and practices within the three areas mentioned above, particularly concerning the use of resources, carbon emissions and waste management.
You can read more ESG credentials information in RAW’s ESG Ratings article.
Employee benefits.
Businesses should also shout about the benefits of EV charging to their employees, encouraging them to switch to an EV (and use your on-site EV charging facilities). Such benefits include:
- Lower or zero road tax.
- Reduced maintenance and service costs.
- Avoiding clean air zone charges.
Staff retention.
Since the end of the COVID-19 pandemic, there has been a great emphasis placed on employee well-being, notably regarding working from home or hybrid working set-ups, flexible hours, four-day working weeks and extended annual leave to name but a few.
With this in mind, offering EV charging facilities to your workforce makes perfect sense, signposting your business as a forward-thinking, future-proof company.
Shouting about workplace EV charging and offering EV-related salary incentives are fantastic means of attracting new staff and retaining your current workforce, helping you stand out from the competition.
How to incentivise EV adoption in the workplace.
Now that the benefits of professional EV charging are clear, how can you encourage your staff (or your employer) to switch to an EV?
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Install EV charge points in the workplace.
As the famous quote says, ‘If you build it, they will come.’
Introducing EV charging facilities is the first step to successful EV adoption. It gives staff the peace of mind that they can efficiently charge their vehicle during their shift for the journey home.
Not only does this give your employees confidence that they can get from A to B safely, but it also has an advantage over ICE vehicles, whose drivers must travel out of their way to refuel at a petrol station.
Installing EV facilities will also make your workplace more impressive to visitors; this does not just apply to EV drivers but will also signal that your business is environmentally conscious and forward-thinking.
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Introducing EV-based salary schemes.
Staff will undoubtedly be wary of costs regarding purchasing and running an EV; employers can help with this by offering a salary scheme.
This approach has long been a popular option in workplaces that wish to promote staff well-being and generally includes the likes of cycle-to-work schemes. Introducing a scheme for EVs will mean that staff avoid the upfront cost of a vehicle while they will also be saving on income tax and national insurance contributions ordinarily deducted from their gross pay.
Businesses that own their own EV charging facilities can further incentivise EV adoption by forgoing charges on charge points at their site. Offering free charging is a fantastic motivator versus the ever-rising petrol and diesel prices.
If your company is ready to strategise for EV adoption and future-proof the business, it’s time to talk to the RAW Charging experts. Contact the team today for an assessment of your site and further explore our Ownership Options to discover the right fit for your business.